Buyer's Journey Marketing Attribution Research Trends 
Biznology
JULY 13, 2016
Marketers are notorious for not liking math. If you look at the number of MarTech tools on the market today—more than 4000 and counting—it is clear that being able to measure and improve marketing activity is a required skill for marketers. Each of these systems has unique data models.
Oktopost
APRIL 9, 2024
Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Learn from the Pros
MARCH 21, 2024
Use third-party data to: Enrich your understanding of your target audience Validate and supplement your first-party insights Identify new market opportunities and trends Alternative Sources of 3rd-Party Data With the phasing out of third-party cookies, companies are looking for alternative sources.
B2B Digital Marketer
DECEMBER 21, 2023
Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space.
Marketing Insider Group
SEPTEMBER 29, 2014
Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge.
SnapApp
MAY 29, 2018
According to OpenView Partners, the fastest growing companies can attribute 51% of annual revenue to inside sales efforts, compared to just 16% from self-service: ( Source ). For a lead to qualify as a prospect, you must have proof they at least have a need for your product or service. Understand your buyer profile. “71%
SnapApp
MARCH 2, 2018
The modern marketer's technology stack removes the need for analytics guesswork. With a complete map of the journey from anonymous user to loyal customer, you can look at the impact of each tweet, blog post, and PPC ad, then double down on what works, and cut the budget burners. . . What Is Marketing Attribution? .
Expert insights. Personalized for you.
80 
Let's personalize your content