Remove integrations
Remove Buyer Personas Remove Curation Remove Presentation Remove Storytelling
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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

Buyer Research. Who’s your buyer? We think about buyer personas in two main categories: Decision Makers and Doers. Buyer personas are the first step in the sales and marketing process. These personas clearly establish who the targets are for your team. What is thought leadership you ask?

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Building Brand Into Every Step of the Content Development Process

Scoop.it

If creating a community around your brand is more your goal, your brand’s personality and buyer personas are essential. In this next stage of the content development process, you need to find the best way to present those ideas. If your brand is a storyteller, visual video content might suit it better.

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The Marketer’s Guide to AI-Supported Content Creation

ClearVoice

You can even use an AI tool like ChatGPT to help create buyer personas and make content edits based on them. And, as syndication and content promotion platforms integrate more AI models, your brand visibility with content will also expand. And once your brand’s integrity is lost, it’s hard to get back.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

According to Hulu , Generation Stream is a group of people who are “young, affluent, driven, always connected, content curators, and early adopters. In cover story brand placement, the advertiser gets the opportunity to integrate their branding with Hulu's homepage. Leverage the power of storytelling that is unique to your brand.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Marketing automation streamlines and makes content distribution process easier, and all while driving leads down every part of your funnel with personalized, relevant content presented at the right times. Streamline and integrate your sales and marketing strategies to deliver more qualified leads, while increasing conversions.