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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. This is where lead magnets come in, as an integral part of email marketing. Guest post by Priyanka Desai. What is a lead magnet?

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot

Oftentimes, you can start selling on ecommerce platforms for free, with upgrades available. For example, HubSpot started as a CRM but has since expanded digital product offerings. Then, you can use market research (which we cover below) to give some early validation to your product choice. The main investment is your time.

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The Ultimate Guide to Local Marketing

Hubspot

But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. If your business caters to a local audience, has several service areas, and/or has a brick and mortar location, local marketing is a must-need strategy. What is local marketing? Confirm your website is mobile-friendly.

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Your Guide to B2B Intent Data in 2022

Outgrow

From data through website sessions to data from search engines, data around user intent can be a marketer’s heaven as it has the potential to transform the way you interact with your prospects. We all make hundreds of searches every day and it is these searches that offer marketers and businesses valuable information on user intent.

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How to Predict and Analyze Your Customers’ Buying Patterns

Hubspot

Buyers don't think like marketers or salespeople. More importantly, buyers don't think like each other either. Well, by understanding Robert’s buying pattern, Starbucks could better understand the buyer persona he represents, predict in-store traffic, and analyze how they could better market their products to similar customers.

Buy 101
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Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting

Hubspot

It starts when a visitor hears about you and exists throughout every interaction with Sales,Marketing, Customer Service, as well as with the product you sell. Make buyer personas to help you with this.). Analyze your customers’ behavior with marketing analytics with HubSpot CRM. How to fix it? Wrapping Up.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Touchpoints.