The ROI Guy

SEPTEMBER 17, 2010

With marketers who seem more focused on gaming the channels themselves than in the value of the dialogue being created, buyers are now inundated with more product related and meaningless offers than ever. Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

JANUARY 18, 2013

According to a recent study by IDC’s Sales Advisory, the majority of sales reps are not able to effectively engage with today’s more empowered, skeptical and frugal buyer. Buyers indicate they too would like to reduce the time it takes to arrive at a purchase decision, by some 25%. This is a good news / bad news story from IDC.

Peer-to-peer 40

Peer-to-peer ROI Sales Cycle Marketing Proposals 40

The ROI Guy

JULY 5, 2011

Although Gartner’s predictions bode well for IT vendors, IT buyers have fundamentally and permanently changes since the bursting of the tech bubble in 2001. Although Gartner’s predictions bode well for IT vendors, IT buyers have fundamentally and permanently changes since the bursting of the tech bubble in 2001. IT Services 793 3.1

Enterprise Management 40

Enterprise Management Marketing Management Spending Allocation 40

The ROI Guy

FEBRUARY 15, 2013

However we do believe that ROI Sales Tools need to be developed and delivered appropriately in order to gain these incremental sales benefits. The Value Gap – Sales and marketing often falls way short in providing the key financial justification content buyers need to make timely and favorable purchase decisions.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

The ROI Guy

JULY 19, 2012

The research uses fMRI ( functional magnetic resonance imaging ) machines and brain sensor devices (EEG & MEG) to monitor the human brain, peering “inside” to see how the brain responds when exposed to marketing content and sales presentations, and what happens when making specific purchase decisions. You have two options 1.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

MARCH 15, 2011

Today’s buyer is more empowered, skeptical and frugal than ever before, providing a greater than ever challenge to sales professionals, and shaking the very foundations of traditional selling models. the value referring to the specific "know how" your clients need to achieve an outcome.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

Biznology

MAY 7, 2019

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features head to head. The value to buyers from these sites is obvious.

Work Management 132

Work Management Marketing Management Advertising Channels Peer-to-peer 132

The ROI Guy

NOVEMBER 29, 2017

Clearly there is a Value Gap , between buyers need for financial justification and making a compelling case for change to the ever larger decision making team, and solution providers inability to consistently and credibly articulate and quantify unique business value and provide this in a solid business case proposal.

Peer-to-peer 53

Peer-to-peer Research Lead Scoring Lead Ranking 53

The ROI Guy

MAY 4, 2011

As content continues to proliferate, relevancy to buyers is often lost in the mix, as buyers become overwhelmed by the sheer volume that needs to be weeded through. Making content more relevant to buyers can have a substantial impact, improving effectiveness and driving a tangible ROI to the business.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Budget Content Marketing 40

The ROI Guy

AUGUST 20, 2010

Although a lot of attention is being paid by B2B marketers to Social Media and Blogs as a way to connect with and engage prospective buyers, research by IDG and MarketingSherpa indicate that more traditional promotional and research oriented content marketing is more effective. States Eric Tsai,Web Strategist / Marketing Coach.

Social Media 40

Social Media Peer-to-peer Social Marketing Content Marketing 40