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Appgate’s CMO on Measuring Buyer Intent

Oktopost

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Her passion is storytelling – creating a compelling narrative for the company to help buyers engage. Julie Preiss, CMO of Appgate takes the hot seat.

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B2B Reads: Patience & Urgency, Business Agility, and Brand Storytelling

Heinz Marketing

How to Leverage Buyer Intent to Maximize Marketing Campaigns. The use of intent data, helps marketers understand the behavioral patterns of customers both potential and actual. Brand Storytelling Is A Competitive Advantage. Thank you for the great read, Richard Conn. The you for the great read, Flori Needle.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

WordPress is my foundational platform for storytelling. MarTech Tools That Drive Intent Data. Buyer intent data tools help B2B cybersecurity marketers gain insight into how and when prospects are interacting with a brand, what assets are performing best, which messaging resonates with the target audience, and more.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

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How to set up and measure CTV ad campaigns

Martech

This helps us find buyer intent signals which are great identifiers of penetration opportunities in the marketplace. Various ad formats will be essential to help capture different types of screen sizes but making a storytelling video that’s “ready for primetime” is probably your biggest hurdle.

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What Do Marketers Need To Make The Most Of B2B Intent Data?

NetLine

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? So, with that in mind, what skills and competencies do marketers need to get the most out of intent data?