PureB2B

FEBRUARY 23, 2022

PureABM takes an account-based approach to programmatic ad delivery, ensuring only the most relevant, high-opportunity prospects lay eyes on your digital ads. PureABM comes equipped with PurePredict™ , our patented intent data analytics tool that provides the most accurate buying predictions for today’s ABM marketing teams.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

PureABM takes an account-based approach to programmatic ad delivery, ensuring only the most relevant, high-opportunity prospects lay eyes on your digital ads. PureABM comes equipped with PurePredict , our patented intent data analytics tool that provides the most accurate buying predictions for today’s ABM marketing teams.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

MAY 10, 2022

Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. Finally, it’s a customizable solution tailored to address your specific audience of buyers and should eliminate unqualified contacts from the lead pool.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

Marketing Insider Group

AUGUST 18, 2020

Once everyone is clear on the company’s vision and where it is going, what is the market, what is the target audience, how the product is being developed, why it has certain features and not others, it will be simpler for team members to have a shared vision of the buyer’s funnel, identify leads and nurture them along the ideal conversion path.

Sales Management 292

Sales Management Lead Ranking B2B Sales Top of Funnel 292

NetLine

DECEMBER 10, 2020

On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. But Marketers know that B2B lead generation is more complicated than this.

Intent 111

Intent B2B Sales Work Management Marketing Management 111

DealSignal

APRIL 10, 2024

When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? Intent data allows you to identify and target these specific folks, almost in real time.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. DiscoverOrg. EverString.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

SalesIntel

MAY 17, 2023

By generating qualified leads , marketers engage with prospects, build relationships, and ultimately increase sales. B2B data feeds your pipeline the target accounts and contacts needed for company growth. Well, ZoomInfo used to be the go-to provider of B2B data and was widely accepted by marketers for lead generation.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Strategic-IC

JUNE 19, 2019

While each company was naturally different with distinct solutions, technologies, growth stages and target markets, there were a number of common threads that united all the conversations we had with SaaS leaders on how they could achieve their growth objectives. Consider - Outbound vs Inbound Lead Generation?

Enterprise Management 78

Enterprise Management Work Management Marketing Management Account Based Marketing 78

DealSignal

NOVEMBER 1, 2022

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real-time. Signs of buyer intent. What types of intent data are there?

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

KoMarketing Associates

MAY 4, 2017

B2B buyer personas become critical in connecting the dots of this process. What Are Buyer Personas? As outlined a few years back for Search Engine Land, a “buyer persona” is a representative profile of a particular target audience segment. B2B Buyer Personas & SEO Lead Generation.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

DealSignal

MAY 3, 2021

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real-time. Signs of buyer intent. What types of intent data are there?

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. The result is better engagement, faster sales cycles, and stronger relationships with accounts that will deliver more long-term value.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

PureB2B

APRIL 28, 2022

The sales and revenue of any business depend on its lead generation strategy. challengers , making it more difficult for SaaS businesses to grab the attention of their target market. It’s common knowledge that increasing your lead generation will inevitably grow your revenue, and your business.

Sales Management 62

Sales Management Lead Generation Sales Qualified Leads Lead Scoring 62

Inbox Insight

JANUARY 28, 2020

Account-based marketing has been around since the turn of the century, but has recently gained popularity with businesses seeking better ways to conduct their marketing and sales activity. It is an approach that focuses resources on a set of target accounts in order to achieve a greater percentage of wins. Clearer path to ROI.

Account Based Marketing 90

Account Based Marketing Demand Generation Ideal Customer Profiles Allocation 90

6sense

DECEMBER 10, 2021

It had to tighten its segmentation from “casting a wide net” to “using a fish finder” . And it wanted to pivot its campaigns away from a “MQLs via email nurture” approach toward an integrated, micro-segments approach. Ultra-Successful Segmentation. 6sense orchestration (for account targeted advertising/email).

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

TrustRadius Marketing

MAY 31, 2022

Targeting Customers with Marketing Intelligence. Enterprise customers are very demanding. To build a high level of customer understanding, you will need to know your target market inside and out. Market segmentation helps streamline the process of breaking down your target audience.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

Terminus

MAY 28, 2021

This new enhancement offers better account matching and targeting, campaign-level reporting, and access to additional ad formats. Corrina Owens , Director of Marketing, and Head of ABM and Demand Generation at Profisee, and Jennifer Leaver , Sr. This is how we serve the most targeted and relevant ads to prospects.

Marketing Management 26

Marketing Management Linkedin Demand Generation Generation 26

SnapApp

SEPTEMBER 8, 2017

A lead generation funnel. . . What is a lead generation funnel? . A lead generation funnel is no different. Despite this, 68% of B2B organizations have not mapped out a lead gen funnel! . Because planning and building a successful lead generation funnel comes with a lot of moving pieces.

Top of Funnel 92

Top of Funnel Sales Management Lead Ranking Sales Qualified Leads 92

SalesIntel

FEBRUARY 28, 2024

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. Main features: Using firmographic filter options, locate your company’s target audience and prospects.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

SalesIntel

AUGUST 29, 2023

This database serves as the cornerstone of sales and marketing, allowing companies to focus on the appropriate target demographics, interact with key decision-makers, and initiate sales conversations. Teams can conduct extensive research, segmentation, and outreach without being hindered by data limitations.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Marketing Automation Services Zoominfo 40

Heinz Marketing

JULY 9, 2021

Target your audience using audience segmentation, location-based targeting, and platform targeting. Advanced targeting options include: interest targeting, attribute targeting, and category targeting. Incorporate buyer intent data against a suite of content-targeting and syndication solutions.

Paid Content 136

Paid Content Marketing Automation Services Work Management Marketing Management 136

Inbox Insight

MAY 7, 2019

A step-by-step guide to turning knowledge about your target DMU into actionable buyer personas. This article is part of our marketing mini-series on B2B Marketing Segmentation , designed to help marketing professionals advance their targeting techniques to drive performance. DMU Buyer Persona Template.

Buyer Personas 84

Buyer Personas Lead Ranking Demand Generation Marketing Qualified Leads 84

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Madison Logic

SEPTEMBER 6, 2023

Syndicating content is a great strategy to generate leads, and when used in a multi-channel, full-funnel ABM strategy, it helps you stay engaged with key decision-makers and build stronger long-term relationships with them. Supplement with additional channels like Display and LinkedIn Ads to boost engagement.

Advertising Channels 52

Advertising Channels Top of Funnel Multi-Channel Account Based Marketing 52

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Inbox Insight

JUNE 21, 2019

Targeting only one role within your target account DMU could jeopardize your sale. The DMU comprises 6 archetypes: initiator , influencer , decider , buyer , user and coordinator. B2B Demand Generation: Picking the Right Channels for your Content. 4 Principles for Nurturing Leads. Ready or Not?

Peer-to-peer 58

Peer-to-peer B2B Forrester Buyer Intent 58

Inbox Insight

MAY 17, 2019

Or perhaps you need best practices for targeting multinational accounts? As part of our B2B Marketing Mini-Series on Market Segmentation, this article looks at the key challenges surrounding planning and executing global content marketing programs, including: How to identify which topics are universal and which are region specific.

Content Marketing 78

Content Marketing Planning Paid Search Agency Intent Data 78