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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem.

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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

Directories are a high-intent channel that can help sellers find and convert more buyers. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Then, with third-party directories, you can effectively capture high-intent traffic.

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The Future of Lead Generation: 7 Trends Dominating 2024

Inbox Insight

Trend 2: Intent-based lead generation Understanding and leveraging buyer intent data is becoming increasingly important for effective lead generation. When applied, this powerful tool can help B2B marketers to identify and engage prospects showing signals of interest and intent to buy your products or services.

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Guide to H1 (Header) Tags for SEO

seo.co

That’s the phrase used to convince people that the way to the top of the search engine results pages (SERPs) is through well-written, long-form content – usually in the form of blog posts. It’s no coincidence that the majority of webpages ranking on the first page of SERPs contain H1 tags. Okay, so what’s the big deal?

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International SEO: How to Rank for Foreign Location & Language Specific Searches

seo.co

Buyer Intent Keyword Research. You can check this by looking at the SERPs for the keywords you’re targeting. Studies show that content marketing costs 62% less than traditional strategies and gets about 3 times more leads. Say you already have a niche and an English-language affiliate website that’s performing well.

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. Even better, if you target keywords with the right buyer intent, you can attract organic traffic in the form of ready-to-buy consumers. Ready to conquer the SERPs?

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B2B Advertising Insights For Your Funnel [VIDEO]

Directive Agency

If one isn’t generating at least 10 opportunities a month at this cost per opportunity, then we’re going to shut it off!” “Paid lists and Share of SERP “ — you’ve probably heard me talk about them before if you’ve been watching our previous episodes. Paid Lists.