The Effective Marketer

JANUARY 31, 2012

An example of this is setting up your Twitter updates to automatically feed into your Facebook company page. For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. Semi-automatic feeds require intervention. Inappropriate style.

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

JUNE 19, 2012

Are they active on Facebook? Be on Facebook. This guest post is written by Lior Levin, a marketing consultant for a neon sign store that offers a variety of custom neon signs for businesses and individuals, and who also consults for a company that specializes in a to do list app. Be on Reddit.

Curation 100

Curation Copyright Peer-to-peer RSS 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

SEPTEMBER 20, 2010

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

MAY 3, 2012

It should be as easy as possible for readers to find relevant content on a business site or blog. Because people are habitual, they hang out on Facebook, Twitter and other networks at fairly regular times throughout the day. Multiple search options. Among the techniques to accomplish this: Internal search engines. Social Sharing.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JANUARY 19, 2012

In a Harvard Business Review article, Turn Customer Input into Innovation , Anthony Ulwick says “ companies go about listening to customers all wrong ”. That includes paying attention to comments on your blog , using your Facebook Fan Base to test new ideas, monitoring Twitter feeds, and more. I’ll show you the transcripts.

Focus Group 100

Focus Group Copyright CMO Social Media 100