Direct Response Coach

JUNE 21, 2015

When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A

SIC 100

SIC Research Business Email Marketing 100

Biznology

FEBRUARY 9, 2016

If you’re an experienced B2B direct marketer, this is probably not for you. First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. Good luck, as it’s not easy to obtain results in this over communicated and cluttered market place. 1-10, 11-25, etc.)

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Zoominfo

AUGUST 16, 2022

B2B sales and marketing teams need reliable firmographic profiles of their target accounts that will stay up-to-date amid the rapid pace of change in business. Sourcing a continuous stream of reliable business data isn’t a straightforward process. businesses are small businesses with fewer than 500 people.

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

The Point

MAY 30, 2014

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Hint: Maybe Not)”. Personal experience aside, I fear he may have a point.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

SEPTEMBER 23, 2012

Here’s a brief rundown on how you identify that ideal customer: Rank your customers by most profitable, best revenue and easiest with which to do business. Then rank by least profitable, worst revenue and hardest with which to do business. Consider using Dun & Bradstreet or InfoUSA as a starting point for general business lists.

Buy 120

Buy Ideal Customer Profiles Lead Scoring Lead Ranking 120