Content Standard

OCTOBER 2, 2014

In my last two posts, I’ve shared nine ways tech enterprises drive business-to-business (B2B) sales by content marketing with influencers and six content amplification tips to level up their results, both of which presented logical paths to revenue creation. Who’s the storytelling brand there? You should.

ROI 40

ROI Top of Funnel Enterprise Management Lead Ranking 40

Martech Advisor

AUGUST 29, 2019

.” In this article, we will look at the concept of e-commerce, different e-commerce business models, top e-commerce platforms, and how to create an e-commerce marketing strategy and the tools required to execute it. What Is an E-Commerce Platform? 6 Top E-Commerce Platforms. 6 Top E-Commerce Platforms.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

MLT Creative

OCTOBER 28, 2010

This savvy senior director of Global Integrated Marketing at SAP also writes a blog at B2Bmarketinginsider.com. The idea man behind @B2BTOTY , Joe Zuccaro is a B2B marketing automation maestro. Author of Spitball Marketing , and one of the best brand storytellers in the game. TreyPennington.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

Kaon

JULY 14, 2015

Though the marketing team strives for delivering a consistent message about solutions and products, the way that the prospect experiences the message can be highly personalized to suit his or her needs. Successful marketers know that by maximizing their investments through repurposing their deliverables, they can help alleviate this concern.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. Now, it is just the opposite.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. But it’s also widely misunderstood. Can you afford that?

Enterprise Management 235

Enterprise Management Work Management Marketing Management Marketing Automation Services 235

Brandpoint

JUNE 24, 2021

Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. B2B: Business-to-Business. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. B2C: Business-to-Consumer.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Industrial Marketing Today

OCTOBER 26, 2009

Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. One of the best landing pages (actually targeting several different audiences, all rolled into one) that I’ve seen is for Cisco Eos software platform.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Zoominfo

APRIL 6, 2021

If you’re looking to move up the ladder, you should be proficient in basic reporting tools such as Google Analytics or Salesforce. Technological Proficiency Technology continues to change the way marketers operate on a day-to-day basis. Storytelling Storytelling is a pillar of marketing. Make the benefit clear.

Work Management 130

Work Management Zoominfo Marketing Analytics Tools Storytelling 130