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How to Create an Amazing Company Blog

Marketing Insider Group

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Configure Your Blog.

Content Development Basics: 8 Simple Steps to an Effective Strategy

nDash

Content development is the entire process of creating content to achieve specific business goals, including idea generation, topic research, keyword research, writing, and publishing—not just for a single piece of content, but for a long-term strategy.

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Inbound Marketing Explained in 6 Simple Analogies

Hubspot

Inbound marketing concepts can be complicated for people to grasp if they're new to things like SEO, social media, blogging, marketing automation -- any kind of digital marketing, frankly. So we're using this blog post to share those inbound marketing analogies with you -- because we love inbound marketing, and we want to help more people understand it! Blogging is like jogging. We often hear people say they've tried blogging, but "it doesn't work."

One Secret to Improve Blog SEO: Use Mini-Infographics

Scoop.it

But what are the methods that successfully improve blog SEO? Over the years, we’ve seen a steady increase in the use of graphics in blogs. This is a trend that will continue, especially for business blogs. In this guide, we will clarify the importance of blog SEO.

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Want to Dominate Organic Search? How Blogging Can Help

Hubspot

We always hear that blogging is important for our search engine rankings. Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines. How to Improve Your SEO With Your Business Blog. 1) Blog.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. We''ve written tons of content around building your buyer persona, but this blog post in particular is very detailed on the subject. Keywords.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Between large and small businesses? 97% of all consumers search for local businesses online. (An B2B PR Sense Blog ). Business Blogging Statistics and Facts.