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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Since I’m a firm believer in context, allow me to qualify these comments and recommendations: They come from supporting the perspectives on boards and executives and investment firms. Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions.

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How to Build a Creative Agency from Scratch

BenchmarkONE

If you’ve got your sights set on building your own business from scratch, you’re in luck. Ultimately your agency should have at least one person in each of the following core departments: Sales Marketing Accounting Finance Product development Operations/administration Legal You’ll also need to figure out a compensation model for your staff.

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20 Effective Growth Hacking Strategies for the Growth Hacking Funnel

Outgrow

Or as he explained, “growth, not with traditional advertising but rather with programming smarts on a shoestring budget". However, a product-market fit is necessary before jumping on to any of these growth hacking strategies. 20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. What Is Growth Hacking?

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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially This guide is all about answering the burning questions you might have about launching a partner program (or optimizing an existing one) for your SaaS business. especially for SMB SaaS startups.

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So You Want to Become a Freelance Marketer

Marketing 261

I was the Head of Marketing for a hot Bay Area startup, making well over six figures, when one day I woke up and, coldly, unceremoniously quit. Sure, it’s not all unicorns or rainbows: there is no fixed salary or benefits, there are distractions everywhere, and it gets lonely being a one-person show. A flexible schedule.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Want to see all the 40 Heatmap tools right now? This article was months in the making.

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Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

chiefmartech

2 evenings of networking receptions with over 1,000 of your peers. 2 evenings of networking receptions with over 1,000 of your peers. Our three tracks of breakout sessions available to all-access attendees cover: Technology & Operations — your “car” that gets you where you’re going.