How to tune your GTM strategies to cope with budgetary headwinds
Martech
SEPTEMBER 14, 2023
Since I’m a firm believer in context, allow me to qualify these comments and recommendations: They come from supporting the perspectives on boards and executives and investment firms. Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions.
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