Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration?

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Blog more, email market less.”

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Mobile growth is hot.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Augmented Reality For B2B Marketing in 2011?"

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

PathFactory

JANUARY 3, 2019

By positioning GDPR in a fun email, we didn’t just ask for our database to opt-in to our future marketing – the unique campaign gave them a reason want to opt in. Benchmarking against the average success rate for opt-in emails (1.32%), our success rate was a whopping 4.5%. And it worked. That’s 241% better! click here.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. Augmented Reality For B2B Marketing in 2011?"

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

NOVEMBER 4, 2010

5% conversion rate of mostly unqualified leads. Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging. Augmented Reality For B2B Marketing in 2011?"

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

5% conversion rate of mostly unqualified leads. Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging. Augmented Reality For B2B Marketing in 2011?"

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

DECEMBER 1, 2010

The result of all this was redundancy like B2B marketing has never seen before. Lists became “tired&# as response rates drops. But unfortunately too much of our marketing is done based on gut feel. I can’t speak for everyone but I haven’t seen a huge swing in the marketing mix toward branding.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

OCTOBER 7, 2010

Thermometer Close In the Thermometer Close, you ask a prospect to rate their level of interest on a zero-to-ten scale. He has demonstrated success in the creation and active management of aggressive marketing and sales plans. Seeing this difference visually can help push a reluctant prospect over the decision-making hump.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Augmented Reality For B2B Marketing in 2011?"

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 12, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The clients who work from the outside in, tend to see much better results when focused on demand generation/opportunity creation as opposed to traditional lead generation.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

OCTOBER 12, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Most good demand gen executives will agree that it’s all about marketing mix. A mix of demand gen programs is the key.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Terminus

MAY 23, 2019

Here’s the problem – you know there are dozens of touch points between your marketing campaigns and every buying center that ultimately closes business with your company. Optimizing for forms that get a 3% higher fill rate on a webinar page doesn’t build trust. Sometimes hundreds. It’s our fault. Get to the metrics that matter.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20

Marketing Insider Group

JULY 27, 2010

In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 8, 2010

1BOG launches campaigns in various cities, each lasting a few months, during which they negotiate group discounts with carefully selected solar installers and offer local consumers access to the discounted rates via the 1BOG website. Both buyers and sellers remain anonymous, while a feedback system enables participant ratings. #65.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

1BOG launches campaigns in various cities, each lasting a few months, during which they negotiate group discounts with carefully selected solar installers and offer local consumers access to the discounted rates via the 1BOG website. Both buyers and sellers remain anonymous, while a feedback system enables participant ratings. #65.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Convince & Convert

SEPTEMBER 20, 2010

but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. It's not a stand alone tool, but works best when integrated in the marketing mix. That said I gotta agree with Ike, the numbers are one thing. Just like people who ARE social get more beers bought for them.

Twitter 145

Twitter CRM Business Paid Search Agency 145