Get Your Experimentation Team Up to Speed: Tips From 3 Experimentation Pros
Convert
OCTOBER 25, 2022
Instead, you often find yourself asking, “Where are all the double-digit lifts?’’ A/B testing is all about fiddling around with site elements — like buttons and forms to (somehow) push more people down an abysmally selfish “funnel”. Thankfully though, it is dawning on brands that getting a tool isn’t the end of the journey.
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