Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. They block ads at an alarming rate, they distrust organizations, and they skip over TV commercials. However, the content space is noisy. Ask a content manager.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

DiscoverOrg

MAY 7, 2019

We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. A proven method of ruining bounce-rate KPIs is getting blacklisted, and earning notoriety as a sender of irrelevant SPAM. Burned by churn. A marketing coordinator or a CMO?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

chiefmartech

AUGUST 5, 2019

Next month in Boston, we’ll be hosting the latest and greatest MarTech conference , September 16-18 at the Hynes Convention Center. First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned. After stints as CMO at HubSpot and Cybereason, Mike landed the top job at Lola.com.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

Metadata

DECEMBER 3, 2020

My name is Dave, the CMO of a company called Privy. 30% open rate. It doesn’t mean that the conference is the wrong idea, but maybe you should change the content, or the angle. ” And the third is, “Oh, you say it’s going to double my click rate or double my engagements. Guillaume Cabane: Yeah.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

My name is Dave, the CMO of a company called Privy. 30% open rate. It doesn’t mean that the conference is the wrong idea, but maybe you should change the content, or the angle. ” And the third is, “Oh, you say it’s going to double my click rate or double my engagements. Guillaume Cabane: Yeah.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

LeanData

APRIL 22, 2016

The CMO needs more budget. The CFO is stressed out about the burn rate. New-Waterson’s presentation at a recent #FlipMyFunnel conference gave an example of how messaging can be shrewdly choreographed. Yes, that might sound counter-intuitive to bringing people together. The CIO is fixated on security issues.

Ideal Customer Profiles 45

Ideal Customer Profiles Tactics Conversion Burn Rate 45

LeanData

APRIL 22, 2016

The CMO needs more budget. The CFO is stressed out about the burn rate. New-Waterson’s presentation at a recent #FlipMyFunnel conference gave an example of how messaging can be shrewdly choreographed. Yes, that might sound counter-intuitive to bringing people together. The CIO is fixated on security issues.

Ideal Customer Profiles 40

Ideal Customer Profiles Tactics Conversion Burn Rate 40

LeanData

APRIL 22, 2016

The CMO needs more budget. The CFO is stressed out about the burn rate. New-Waterson’s presentation at a recent #FlipMyFunnel conference gave an example of how messaging can be shrewdly choreographed. Yes, that might sound counter-intuitive to bringing people together. The CIO is fixated on security issues.

Ideal Customer Profiles 40

Ideal Customer Profiles Tactics Conversion Burn Rate 40

LeanData

APRIL 22, 2016

The CMO needs more budget. The CFO is stressed out about the burn rate. New-Waterson’s presentation at a recent #FlipMyFunnel conference gave an example of how messaging can be shrewdly choreographed. Yes, that might sound counter-intuitive to bringing people together. The CIO is fixated on security issues.

Ideal Customer Profiles 40

Ideal Customer Profiles Tactics Conversion Burn Rate 40

OutboundView

SEPTEMBER 20, 2018

If you’re responsible for budget allocation across sales or marketing (Head of Sales or CMO), this guide is for you. A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

chiefmartech

SEPTEMBER 3, 2015

If you’re working in that inspiring intersection, this conference was designed for you. And Cleve Gibbon , chief marketing technology officer at Cognifide , will share lessons learned from delivering customer experience management platforms for major brands in buying and building new systems and bridging between (or burning!)existing

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Advertising Agencies 40

Convince & Convert

JUNE 17, 2016

Joining me today for a guided tour of this amazing tool is Workfront’s CMO, Joe Staples. What you end up doing is burning out that person and not really developing the other people. So our last person here, Karen Sterling, she’s the CMO or the VP of Marketing. Now, Karen is not in there doing actual design work.

Work Management 113

Work Management Marketing Management Paid Search Agency Budget Programs 113

Vidyard

JULY 9, 2020

They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Take the Michelin guide and star rating systems for restaurants. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Take the Michelin guide and star rating systems for restaurants. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65