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Why HealthTech CMOs Lose Their Jobs

Golden Spiral

Korn Ferry , a global organizational consulting firm, reports that in 2016, CEOs stayed in their positions for eight years; now only 6.9. HealthTech CMOs Lose Their Jobs Because They Fail to Earn the Buy-In from the Rest of the Executive Team. That trend continues during the professional years. CEO tenure has shrunk, too.

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30 Consulting Buzzwords that Work (and Don't Work) in Conversation

Hubspot

In my experience as a marketing consultant, good buzzwords are widely understood, not cliche, and propel the conversation forward. After “consulting” some of the best consultants in the industry, I’ve created a list of which buzzwords/phrases can make you look like an expert and which ones you should avoid.

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Get Your Experimentation Team Up to Speed: Tips From 3 Experimentation Pros

Convert

Experimentation is more about your team than the A/B testing tool. So, here’s how you can consistently give your team the boost they need to revolutionize your experimentation program — with tips from experts who have walked the talk. Team Over Tools — The Zeitgeist of the New Experimentation Era. Not really.

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Marketer of The Month Podcast- EPISODE 106: New Zealand’s Biggest Spammer – Alex Mackrill Reveals All His Secrets About Inbound and Email Marketing

Outgrow

We recently interviewed Alex Mackrill for our monthly podcast – ‘ Marketer of the Month ’! Measuring bottom-of-the-funnel metrics like leads, value, and ROI using tools like HubSpot and Salesforce About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. Welcome to the Marketer Of The Month blog!

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A/B Testing on Shopify: Top Challenges & How to Overcome Them

Convert

But despite a large amount of literature available, many e-commerce businesses still get it wrong. But if your methodology doesn’t include a testing strategy that requires you to iterate in almost real-time, this results in poorly designed tests that don’t account for the business problem or solve the user’s burning issues.

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The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers

Hubspot

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Select a theme around which to structure the blog bundle, preferably around a topic that aligns with leads that convert at a high rate.

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The Ultimate Guide to Virtual Selling in 2021

Vidyard

They want to buy online, even when it comes to big-ticket business purchases. Align with the Rest of the Business 3. Remote Sales Team Collaboration 4. If you’re like most sellers, you (and your team) had to go all-online in a hurry. One week it was business as usual; the next, everyone was selling from home.