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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. Before then, customer databases were custom projects, like a data warehouse, and the only packaged marketing software was applications like campaign management systems or predictive modeling tools. Now, CDP is too important to be left to marketers.

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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

When you hear the term “pricing strategy”, it’s simple enough to think immediately of discounts. Below, we explore five e-commerce pricing strategies designed to enhance your online market presence and help you hit your web store goals.

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Why and How to Send A Personalized Discount Email

SendX

Email marketing personalization has more than one form. Sending a personalized discount email is one great way to stand out from the crowd, and it has incredible long-term benefits. For instance, when you want to capture a large portion of the market—basically when you’re trying to get traction to your store—you go with a lower price.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

If yes, you’ll gain a lot by reading about scarcity examples in marketing. We’ll also share 34 scarcity marketing examples to help you boost conversions. In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. How Does Scarcity Marketing Work?

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23 Stunning Sales Promotion Examples To Crush Your Sales

Optinmonster

Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals. Sales Promotion Definition: Sales promotion is a short-term marketing strategy that aims to stimulate sales and increase consumer demand for a product or service. This can increase sales in the short term.

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Make Sure Your A/B Tests are Foolproof with Quality Assurance: The Complete Guide to QA-ing Your A/B Tests

Convert

So, they’re different, with QA being a much broader term. After a few weeks, you might even check your results and discover that your primary action isn’t triggering correctly or at all on some browsers! Are there any page glitches or bounce triggers? It includes experiments and certain triggered variations.

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How to Create a ‘Frequently Bought Together’ Offer in WooCommerce

Optinmonster

Frequently bought together is often used as an upselling or cross-selling marketing hack by eCommerce stores across the globe. Product bundling – Offer bundled or combo deals where customers get a discount if they buy them altogether. This helps increase AOV but it’s limited in terms of what it can do.