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Beyond Pixels: Unconventional Non-Digital Marketing Ideas to Elevate Your Brand

Stevens & Tate

Vehicle Branding: Turn your company vehicles into moving billboards by incorporating your brand’s logo, colors, and messaging. Read more about branding: The Power of Story Branding Unique Packaging and Presentation: Your product’s packaging is an often overlooked marketing opportunity.

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My Love/Hate Relationship with B2B Events

ANNUITAS

At many of these events, I have the good fortune of being able to present on topics such as lead management, lead nurturing and sales-marketing alignment. It is here that many vendors seem to go back to guerilla marketing tactics, believing that their mission is to gather as many names of passersby as they can.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

In a world saturated with marketing campaigns, especially in advertising—a subset emphasizing creative and persuasive messages—the public is inundated, presenting a significant challenge to stand out. And don’t forget that while prospective customers may be close to choosing your company, they can still change their minds.

Planning 238
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what is an effective marketer?

The Effective Marketer

An effective marketer, therefore, is someone who can accomplish his/her goals and produce the results set forth by the company. Notice I didn’t say ‘marketing results’, I’m referring to the Corporate goals because no marketing can be effective if it doesn’t contribute to the overall goals of the company.

Planning 100
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The Power of Return On Marketing Investment Calculations

Online Marketing Institute

The Power of Return On Marketing Investment Calculations We’ve all heard the expression, “I know that 50% of my marketing budget is wasted – I just don’t know which half!” The recent economic downturn, tight budgets, and the added emphasis on cost accountability. That’s where software comes in to its own. Why is this so?

ROMI 40
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How Experiential Marketing Works: 7 Enlightening Tips

Hubspot

There are entire summits and programs dedicated to it, and the majority of marketers that use it say it yields significant results. But what does that look like, and how can you pull it off -- especially with a limited budget? Marketing tools like virtual reality (VR) and 360° video are steadily on the rise. Source: Suggest.