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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Event Budget Management. Event Registration, Marketing, and Promotion. To take care of this, consider simple productivity tools like: Evernote – For notes and tasks. For complex requirements involving multiple teams, consider full-scale project management tools such as: Basecamp. Event Budget Management.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

The key takeaway: the pandemic forced people who rarely or never used virtual communications tools to suddenly begin using them regularly, and for a wide range of purposes. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events. .” Just 25% of U.S.

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20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

Trade shows and other events. Advertising: You might have success advertising a webinar on Facebook, Twitter, or in an industry-specific publication if you have budget available. In exchange, you can give them the registration and attendee list (be sure to disclose this to attendees). Press releases. Advertising.

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Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

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11 Plays to Get Your Business Back After Covid-19 And The New Normal

Hinge Marketing

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Many will have tighter budget restrictions than they did even a few months ago. And when it comes to staffing and programs, don’t just think about cutting back. Play 2: Lean into change.

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The 8 Step Guide to Making your First Local Event a Massive Success

Adobe Experience Cloud Blog

In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. Trade Shows generally meet these goals, but we know, from our own program analysis that they are a very expensive way to meet the first one i.e. generate leads (check out our 7 things to avoid at Trade Shows ).

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Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

The increase in B2B influencer marketing has been a steady increase: last year we published a news article in reporting many B2B marketers are looking to increase their budgets for influencer marketing. Have them post about your software, products, or services on the platforms your target audiences uses most.