Paul Gillin
JANUARY 24, 2013
I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.
markempa
MAY 26, 2005
« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.
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markempa
JUNE 16, 2006
A normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists (who doesnt know you exist already) will suddenly see you on the radar.I Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases.
markempa
JUNE 13, 2006
You can read the press release or listen to my podcast about it. " Read the book announcement press release Listen to the book release podcast (7:43 min 7.12 with the release of Lead Generation for the Complex Sale from The Corporate Blogging Book by Debbie Weil, to be published Aug. the new way to publicize your book rele.
markempa
AUGUST 17, 2007
Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
MAY 13, 2007
So heres the challenge that most marketers face.they want to think long term but keep getting sucked in by the more immediate and pressing issue of a not having enough high quality sales leads. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 We all want our ROI, and we want it now! So whos to blame?
markempa
JUNE 14, 2006
I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding. I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
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