Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I am referring to optimizing customer engagement in B2B marketing.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

OCTOBER 2, 2010

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp. He is the Founder & President of Tiecas, Inc. –

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

AUGUST 17, 2007

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Be sure to give your audience a way to subscribe to get updates either via RSS or via email. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

MAY 14, 2010

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Marketing Insider Group

JUNE 14, 2012

I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. I invite you to visit these sites, subscribe to their RSS feeds or follow them on twitter.

Curation 100

Curation Resources Emarketing RSS 100