markempa
JUNE 14, 2005
Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding." Where do you think WOM fits into a traditional lead generation strategy ?
markempa
MARCH 30, 2005
« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. Our reputation leads others to make conclusions about our brand but our brand doesnt create our reputation.
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markempa
MAY 20, 2005
« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).
markempa
MAY 25, 2005
To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). Although his post is poorly formatted, as one huge paragraph, the content is good.
markempa
JUNE 8, 2005
This is especially important in generating postitive word of mouth (WOM) too. This is especially important in generating postitive word of mouth (WOM) too. As an expert, people and companies will seek you out when they have problems. As an expert, people and companies will seek you out when they have problems.
Online Marketing Institute
OCTOBER 31, 2010
But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. Bernie Madoff. Real estate.
markempa
JUNE 14, 2007
Blogs, podcasts, WOM, etc.) One person said, "You can put Einsteins E=mc2 on a t-shirt and then a consumer will buy that. You can’t do that with Hawking.” Those who spend more time talking about the trendy marketing mediums (ie. It’s a momentum thing. B2B marketers may never have the same amount of buzz as those in B2C and thats okay.
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