QuanticMind

OCTOBER 2, 2018

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. the Google Display Network, the platform runs automated retargeting campaigns to increase brand awareness and re-engage potential customers.

PPC 40

PPC Ads Google Automation 40

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's also important to note that media planning isn't solely for advertising , it's for any media a brand puts out there.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Single Grain

AUGUST 8, 2023

From global brands to local businesses, you’ll learn about the power of programmatic advertising in driving engagement, increasing conversions and, ultimately, achieving business goals. As a brand renowned for premium cookware, its customers followed a thoughtful and deliberate purchasing journey. to an exceptional 9.20

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Single Grain

JULY 16, 2021

The campaign yielded a 346% increase in sales and delivered a ROAS (return on ad spend) of 175%. Branded Takeover. These ads are similar to Brand Takeovers, except that TopView Ads appear five seconds after the user opens the app. Branded Hashtag Challenge. Branded Effects. million impressions. Example: Vans.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Inbox Insight

DECEMBER 18, 2018

Brand Safety – measures that ensure that a brand’s ads do not appear alongside inappropriate content. Most brands use Digital Content Labels, Sensitive Category Exclusion, as well as Whitelists, Blacklists, and URL Blacklists. Digital Content Labels – Google classifications of content in alignment with brand safety.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

QuanticMind

MARCH 22, 2017

As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. . DoubleClick Search and Smart Bidding. SMX West 2017 Wrap-Up – Top 3 PPC Takeaways. .

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40