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What Is the Difference Between Google Ad Manager and Google Marketing Platform?

Valasys

It provides a comprehensive suite of tools that allow brands to easily monetize their content across a variety of platforms, including websites, mobile ads, videos, and games. Allow brands to increase their revenue while delivering the best possible user experience.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. Display is more than performance, it’s also branding. Online Display.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

CPM Calculator CPA Calculator Website Optimization ROI Calculator. If your branding is not clearly defined, it is going to be harder for the consumer to recognize you. Sponsored by Doubleclick. Social Media Community Management Social Commerce Social Integration Social Media Smarts. SEO Paid Search Search Marketing. Live Events.

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA. Branded Takeover. These ads are similar to Brand Takeovers, except that TopView Ads appear five seconds after the user opens the app. Branded Hashtag Challenge. Branded Effects.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Brand Safety – measures that ensure that a brand’s ads do not appear alongside inappropriate content. Most brands use Digital Content Labels, Sensitive Category Exclusion, as well as Whitelists, Blacklists, and URL Blacklists. Cost Per Action (CPA) – CPA can be referenced in a few different ways.

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How to Leverage YouTube Advertising for Your Direct Response Campaign

Hubspot

While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. Unlike branding, direct response focuses on compelling people to take immediate action after watching an ad. Let's take a look at examples of brands that get it right.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

From global brands to local businesses, you’ll learn about the power of programmatic advertising in driving engagement, increasing conversions and, ultimately, achieving business goals. As a brand renowned for premium cookware, its customers followed a thoughtful and deliberate purchasing journey.