Books Budget Management Marketing Mix Sales Management 
Martech
MARCH 2, 2023
With increasing pressure to prove the value of marketing , smart CMOs are turning to marketing mix modeling, or MMM, to improve media performance and quantify their impact. What is marketing mix modeling? or “How will a 10% change to upper-funnel media impact bookings?”
accelerate agency
APRIL 12, 2023
Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
OCTOBER 19, 2010
At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. And I agree with Craig Rosenberg at Focus, that “every organization should make the effort to depict its revenue funnel on one page. To our customers there is no funnel.
B2B Marketing Analytics
AUGUST 2, 2020
As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.
B2B Marketing Analytics
FEBRUARY 24, 2020
The most common ask from the marketing leaders these days is to demonstrate the quantifiable impact that their organizations are making on the pipeline. Goals are the key drivers to ensure that marketing organizations put together aggressive plans for driving such engagements.
B2B Marketing Analytics
FEBRUARY 4, 2019
The most common ask from the marketing leaders these days is to demonstrate the quantifiable impact that their organizations are making on the pipeline. Goals are the key drivers to ensure that marketing organizations put together aggressive plans for driving such engagements.
Adobe Experience Cloud Blog
APRIL 21, 2011
To effectively project these kinds of statistics, B2B marketing teams need to look at a marketing analytics solution that provides features including: - Forecast deals and bookings before they enter the sales cycle. - Create analytic models that predict conversations between funnel stages over time.
Expert insights. Personalized for you.
100 
Let's personalize your content