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The art of narrative storytelling via social media marketing

Biznology

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex. Done right, it’s old school.

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Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success. Not every hired blogger is misrepresenting the truth, but some are.

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Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think!

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The Ghost Blogging Debate Done Right

The Effective Marketer

Schaefer , another excellent blogger and marketer. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Here’s the link to the podcast SPOS#214 , it’s worth listening to. United States License.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. So HubSpot’s recent capital infusion should be treated as good news by all marketing vendors.

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Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

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How Success is Misunderstood

The Effective Marketer

If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. United States License.