Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. He supports my ideas and often tosses out new ones to give me another perspective and help me grow. He supports my ideas and often tosses out new ones to give me another perspective and help me grow. Their support, open ears, and ability to lead by example.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. To keep the system from being gamed, it doesn’t work like that. Should companies treat customers differently?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Buffer

FEBRUARY 15, 2022

Launching a campaign allowed us to gain early and loyal customers, many of whom continue to support us to this day. So, reach out to your friends, families, and contacts before you launch, letting them know about the campaign and asking for their support once it's live. But even non-PR pros can take this approach.

Campaigns 78

Campaigns Ad Building Process Brand Identity 78

Single Grain

JULY 6, 2021

Chief Executive Officers (CEOs), the highest-ranking role in a company, tend to struggle to find the right CMO for their business: a person who can lead from the front, has exceptional knowledge of marketing strategies, can recruit the right candidates for the marketing team or other departments, and has the ability to reach goals consistently.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

AUGUST 4, 2010

Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. They shine the light on your problems, so you don't have to go searching for them.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Scoop.it

NOVEMBER 2, 2021

It’s preferable to seek closely related terms or to hold the phrase itself and develop a sphere of influence around it over time in these situations. This may be accomplished by frequent content development, public relations, and promotional efforts. Who does your sales team deal with daily? This is a SMART goal.

Paid Content 92

Paid Content CMS Development B2B Marketing Marketing & Strategy 92

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. According to this marketing study , the highest performing teams are 2.3x This study revealed that the highest-performing marketing teams were 9.7x Consistently wins. Back to top. Sujan Patel.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

JULY 1, 2015

I tried to explain public relations to my grandmother once. This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, Advertising is about paying for attention; PR is about earning it.”.

PR 28

PR Top of Funnel Content Marketing Planning 28

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Succeeding on the social Web requires daily participation. So, you have two options.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149