How to Use a B2B Blog to Win Customers and Influence Prospects
Industrial Marketing Today
MAY 21, 2010
Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers? It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Another good example that I’ve seen is Indium Corporation.
Let's personalize your content