Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. You are becoming one of my favourite bloggers! Because the real advantage email has over social is data.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

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MAY 12, 2010

Social media has never been driven by function and purpose. It's… well… *mostly* a mass media so far. We measure it (personally and professionally) quantitatively not qualitatively. It's mostly based on buzz and mass popularity.

Paid Search Agency 121

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FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Personally I think having the photo on the far right anchors it a bit better, but people seem to be responding well to #3. But I need your help with the biggest change – the header. 2 many words I guess?

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

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JUNE 17, 2010

60 Certainly, there are many other factors that contribute to number of followers, and I’m not saying this is in any way a metric judging how influential a person is on Twitter, just how efficient their Twitter usage might be. Had it connected me with many people I'll never meet in person? Gary Vaynerchuk has a FPT of 39.26.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

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FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. The more email addresses a person uses across the social Web, the less ideal the results. Isn’t that worth the 5 cents per contact that Flowtown charges?

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

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FEBRUARY 19, 2010

RT @jaybaer: Turn the Tables on Social Media with NutshellMail [link] (this tool is a big time-saver) [link] Akash Sharma RT @jaybaer Turn the Tables on Social Media with NutshellMail [link] (this tool is a big time-saver) [link] Jeff Tucker I too set up NutShellMail and even added a tab for it on one of our Facebook fan pages.

Social Media 115

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MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And infuse your writing with personality and voice. (If Make links to your bio easy to find.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

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AUGUST 24, 2010

Another person tweeted a link to a blog which turned out, much to my chagrin, to be a post asking for votes rather than a vote about the subject. But until then, I can’t not participate as some sort of personal protest. I guess it’s all transparent, so it’s not really “bad.&# link] jaybaer I know.

Paid Search Agency 111

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MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. .&# And Now For Something Completely Different But here’s where it gets interesting. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St.

Social Media 126

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SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. You can call it ButterCRM Frosting for all I care. link] Ian Greenleigh Great post, Kevin.

Social Media 123

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APRIL 28, 2010

Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Except in this case, they were almost always talkers because a home is so personal and it's easy to share.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

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JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.

Social Media 138

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JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on.

Social Media 115

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JUNE 7, 2010

In the first section, Hsieh recounts his personal story, including his early childhood and nascent entrepreneurial adventures, including a misguided effort at worm farming. The book concludes with a few pages about the science of happiness, and how personal and business happiness can be inextricably linked.

Social Media 119

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AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 134

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MAY 27, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Doug Braun The More Things Change, The More Things Change (Jay Baer updates us on Swix, Flowtown, BulbStorm): [link] [link] ckdarby All I could keep thinking was the person on the youtube video sounded like an ultra nerd, sorry =(.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

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JUNE 22, 2010

The only problem I've encountered is the trepidation associated with personal blogs. Right now we are shying away from use of personal pronouns in order to maintain a more formal business tone. It doesn't seem to hamper traffic, but I do wonder how a blog can grow in its readership if the personal connection isn't there.

Social Media 132

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AUGUST 11, 2010

Personally, I love that you have all of the essentials in the car… the family, pets…and the wine! I'm connected with quite a few Indiana bloggers and they are all terrific. Interesting to hear your reaction to AZ vs. IN bloggers. There's nothing like moving, although it can be a challenge. Best of luck, Jay.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

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JUNE 24, 2010

There's “bad&# advertisements and “bad&# uses of social media as well… Maybe you'd call it human marketing or even personality marketing, but the concept is really simple. One of the local Twitterati here had Chris Brogan up to Maine for a social media conference, and I caught it on UStream.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

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APRIL 1, 2010

link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. Too many cooks can spoil the dinner. (PS

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

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SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. BTW, Jason, I am in awe of the way you answer everyone personally. It’s about humanization. Tyler Excellent post.

Social Media 151

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JUNE 2, 2010

But, as Facebook continues to grow like John Candy at an all-night buffet, the number of possible connections for each person multiplies correspondingly. The oops factor comes into play again when you post something personal on Facebook you'd rather not have privy to that non-friend “friend&# and the entire world.

Social Media 134

Social Media Media Curation Webinar Metrics 134

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SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. What % are you sharing with me? Your UNION, P.U.B., and its members (Lijit). What % are you sharing with me?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

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AUGUST 19, 2010

The email is well-designed, personalized, and compelling. So much so, that 49% of recipients take the time to write about their experiences on a website form Western River provides.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

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FEBRUARY 23, 2010

Hey, your positive feedback on my personal blog was extremely encouraging… can you take a look at my newly formed company's blog as well? Man, you are good, my friend. I'd love your thoughts.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 13, 2010

Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. I don't know why, but that has always stuck with me.

Social Media 112

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JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. It’s a big world out there.)

Social Media 140

Social Media Media PR Webinar Metrics 140

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JULY 14, 2010

We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. With the low/no cost of entry, it does cost time – your time.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

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SEPTEMBER 21, 2010

Here’s the distribution of number of words in each of these headlines: 5 word headline = 2 posts in top 25 6 word headline = 3 posts in top 25 7 word headline = 8 posts in top 25 8 word headline = 9 posts in top 25 9 word headline = 0 10 word headline = 4 posts in top 25 Clearly, I write longer headlines than many other social media bloggers.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

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AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. Those that do have comments, usually have no further comment from the person who left a comment in the first place. The problem is not that people are too infatuated with their “personal brands&# and refuse to engage meaningfully. That’s not a conversation.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MAY 11, 2010

Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself. Even if this person only an entertainer.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

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JUNE 11, 2010

Plus, it’s like the personal trainer scenario. As I said to you at SXSW, greatness is what needs to be out there, and both of you define that, both in knowledge and personality [link] unmarketing My pleasure. I'll deliver you a signed copy in person. I'll deliver you a signed copy in person.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media Ad Exchange 125

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SEPTEMBER 21, 2010

[link] Jimmykellyart (Jimmy Kelly) Twitter Comment RT @barneydavey: RT @jaybaer Develop a Social Media Strategy in 7 Steps [link to post] – Posted using Chat Catcher [link] kathysacks (Kathy Sacks) Twitter Comment RT@jaybaer: Develop a social media strategy in 7 steps. link to post]. Thanks for the thoughts and processes.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

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JULY 28, 2010

I personally can help people with every aspect of running a business operationally as well aside from accounting and law and I have referrals for both, as well as connections with experts in the areas I am not an expert in.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

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APRIL 14, 2010

The Soundog is an ingenious device – a small, personal speaker with switching capabilities, enabling me to listen to whichever game I prefer without bothering nearby patrons. I say “sure” expecting him to saunter over to a monitor, and turn up the volume. Instead, he reaches under the bar, and pulls out a Soundog unit.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

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SEPTEMBER 20, 2010

I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity. I'm not even a big fan of twitter (for personal uses) but for marketing purposes, I think it's a great and powerful tool.

Social Media 160

Social Media Media Stats Statistics 160

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MAY 26, 2010

[link] Matt McKeen RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Matt Ridings RT @McKeenMatt: RT @jaybaer: 14 Things I Think I Think About Social Media [link] Drew Miller Great points Jay. I think this is the case for many companies that just jump in feet first without surveying what they're getting into.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135