Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Hubspot

AUGUST 13, 2014

Media Relations. This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. Marketers and PR professionals alike can pitch a brand’s ebook, guide, study, etc. Content Distribution.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). link] [link] Van Santen Netwerk Social media strategie: pro-actie of re-actief?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Thanks for sharing this stuff Jay.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. [link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. Im Jay Baer.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Martech Advisor

OCTOBER 18, 2019

It is an outcome of a brand’s public relations and branding, and customer experience efforts. This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” A journalist, blogger, or customer can talk about their experience of using your products/services.

Practices 43

Practices Examples WOM Media 43

Convince & Convert

SEPTEMBER 21, 2010

It is very economical for a smaller PR agency or large (from $9.99 Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. 1 [link] #Tools #SocialMedia #SaveOurShores [link] Francis Otolo RT @socialEspeaking: RT @ingurz RT @mtext: Social Media Monitoring Tools – hw 2 Pick D rt.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Sheesh, you are busy.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Sheesh, you are busy.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. According to Tom Grant , Ph.D,

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Freelance Content Creator / Blogger / Copywriter. Here's an example from the blogger survey. This Forrester report on The Rise of Intelligent Agents is a good primer.). Consistently wins.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. to be larger than email by 2012 doesn’t hurt, either. Im Jay Baer.

Business 116

Business Paid Search Agency Social Media Analysis 116

Webbiquity

SEPTEMBER 8, 2010

Facebook pages that use the words “collaboration&# or “blogger&# have on average three times as many fans as pages about SEO or optimization. Pages about movies and TV shows generally get the highest number of “likes&# while those devoted to government and public service get the least. Plus much more.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues.

Twitter 145

Twitter CRM Business Paid Search Agency 145