Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. But the job of arm twisting and education can’t come from outside. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users.

Social Media 161

Social Media Media Stats Statistics 161

Webbiquity

AUGUST 9, 2016

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. ” — PR Daily (PR Tools). 5) Onalytica. 6) Little Bird.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Single Grain

MARCH 9, 2021

For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees). PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). PR and media tools. Communications tools are make-or-break for modern companies. Because every missed deadline, bottleneck and minor misunderstanding trickles down to impact your team’s productivity. The problem? This is especially true for enterprises.

Budget Programs 89

Budget Programs Enterprise Management Tools Work Management 89

Hubspot

MAY 18, 2010

PR Squared. -- If public relations is your core interest, then be sure to check out Todd Defren's blog about the intersection of public relations and digital media. The great thing about the internet is that it is full of really smart people sharing great information, all for free.

Social Media 28

Social Media Marketing Budget Media Public Relations 28

Convince & Convert

SEPTEMBER 21, 2010

Sessions start October 5. Go to [link] to save 50% for a limited time. Are you ready to add some “Why&# to your “How&# ? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Then this is the blog post for you. I recommend picking three solid metrics to track.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. As coined by Joseph Jaffe (another good guy who was incidentally the very first guest on my series of live Twitter interviews ) , businesses have been trying to Join the Conversation for a while now. Yet, Mitch doesn’t see it happening in social media.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE! philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he his cursed to roam the earth as a Cleveland Browns fan. Email is a vampire.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

MAY 19, 2010

After all, you could make me money, save me time, protect me and educate me with this article. is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. We like that.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

SEPTEMBER 1, 2010

The graveyard of digital marketing is littered with the bones and business cards of those that dove in head-first with high expectations, no strategy, and no plan for testing and optimization of results. Early in my online career I did a lot of website strategy and online advertising. You don’t have all the answers. Neither do I. Any thoughts?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Hinge Marketing

JULY 6, 2022

Inbound marketing messages tend to be educational in nature rather than self-promotional. . If you publish educational blog content, use keyword research to make your blogging more strategic. But many firms haven’t gotten the message and are still slow to adopt the digital and content marketing tactics that attract modern buyers.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Ultimately, this will make for stronger companies. But meanwhile, you need to recognize that the ire you direct at the customer that DARED to slam you in a blog comment is wholly misplaced.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Webbiquity

FEBRUARY 13, 2017

Showcase reviews: PR Daily (Automate). Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. ” — RazorSocial (Tips). Pricing: contact vendor for quote. 2) Netvibes.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. However, in this post you will discover six great and proven ways, including real-life examples from social media blogs and mavens (really), that guarantee a. Information sharing and education. First, let’s establish a crucial point.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience. I love Twitter.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

nDash

DECEMBER 9, 2021

There are many ways to distribute blog posts, including the following examples: As a link roundup in your email newsletter. For example, we have a dedicated page for our customers and various success stories. How often do you think about the amount of content published on the Internet daily? On your social media channels. Case Studies.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Influencer marketing. Sales enablement. Closed loop attribution and reporting. Joe Pulizzi.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

MARCH 2, 2010

Try to figure out what your Facebook fan page’s impact is on your number of Twitter followers, for example. All members of the CoTweet team, including uber-sharp CEO Jesse Engle will stay on board, and the CoTweet name will continue. And the fact that Forrester Research projects social media spend in the U.S.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 2, 2010

The fuzzy numbers of TV, print, radio, outdoor and traditional PR drove me crazy. As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# I want to know what music you listen to, what you think is funny, why your cat is insane. How is that possible?

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Magisto

OCTOBER 3, 2019

A piece of content can be informative, promotional, engaging, entertaining, or educative. CRM (Customer Relationship Management) – A piece of software that helps a company keep track of its customers. API (Application Programming Interface) – Relative to computer programming.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? And for what?

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace.

Social Media 128

Social Media Media Paid Content Conference 128

Convince & Convert

JUNE 16, 2010

Example: How many customers love iPhone applications? Example: How many customers love iPhone applications? Jay gives outstanding examples of how to discover what’s relevant. The secret sauce is being endlessly useful and hyper-relevant to customers. But beware: it’s easy to fall into the trap of novelty.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120