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8 Surprising B2B Use Cases for Chatbots

The Point

Trial & Demo Conversions. Successfully converting free trials and (self-serve) demos requires that the user engage with the product early, frequently, and in a manner that drives home perceived value. Responding to those specific companies, by name (“Hey Google! Lead Nurturing.

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10 Simple SEO Basics for Better Rankings

Act-On

We’re looking at you Google 2023 core update !) We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. And that didn’t go over well with Google. This blog on amazingly effective email subject lines is one of our current ‘rock stars.’ What is SEO?

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Meeting the Needs of the Self-Serve B2B Buyer

The Point

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

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Mastering the Most Important Content Metrics for 2023

Contently

You can track Unique Page Views via Google Analytics. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post? This will help you understand how well your post is ranking in Google. Watching on-demand software demos. Filling out a demo form.

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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

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How-to Develop a Killer Lead Nurturing Campaign

GreenRope

How-to Develop a Killer Lead Nurturing Campaign. Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Use this as a guide for your own lead nurturing campaigns.

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How-to Develop a Killer Lead Nurturing Campaign

GreenRope

How-to Develop a Killer Lead Nurturing Campaign. Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Use this as a guide for your own lead nurturing campaigns.