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Email marketing data to track and manage for success

illumin

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand.

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Improve Your Email Marketing KPIs

distribion

Clickthrough rate. Clickthrough rate (CTR) measures the percentage of users who not only open your emails but click on at least one of the links included in the email. CTR and conversion rate go hand-in-hand. CTR is about getting people to click a link. Conversion rate. Bounce rate. Unsubscribe rate.

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How to Detect, Repair & Profit From Underperforming Content

Hubspot

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. 2) Optimize headlines to boost CTR. Check out Title Tester.

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The Ultimate Guide to PPC

Hubspot

For instance, check out the ad that came up in my search for “hair plugs”. This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP.

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Why the Blog Post Is the New Ad Unit

Hubspot

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit. But all is not lost!

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25 Little Email Marketing Experiments That Deliver BIG Results

Hubspot

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. Test out different image types to see what strikes your readers' fancy. Sup with that?

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The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

Or you are a media publisher, a SAAS company or a professional blogger currently trying to drive more traffic to your website & blog to get them into buyer journey. CTR of web push is estimated to be 4X-8X of email. New Blog Update 2. The reason for it is: High Opt-In. In-Stock Update. Engagement. Case Study Update.

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