Remove blasts
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Two Database Marketing Principles to Increase Email Marketing ROI

Webbiquity

Weekly – Sub-select the buyers of a particular kind of garment, or brand of garment, and send out a one-or-two email blast about some special offers or bundles JUST for that sub-segment. Database marketing is not just about the automated front-end, and where it lands your prospects / clients once the automation ends.

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A summary of buying B2B email lists

NuSpark Consulting

A thought out and well planned marketing objective will ensure that the right, interested clients will read your email blasts and be intrigued. If you are serious about frequently using B2B email blasts, then we recommend building your own list. Use Quality Content. They should be informative, succinct, and well written.

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In Defense of Unsolicited Email

The Point

In fact, he concludes: “Stop sending batch email blasts. However, as I wrote in a recent post , inbound marketing isn’t always an option. Do they really think that I’m going to spend my Tuesday morning getting signed up for some cheap BI training, order up a website review, and do a deep dive on our corporate telephone system?”.

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Why Companies Buy Marketing Automation Software

The Point

By increasing marketing efficiency, marketing automation lessens the demand for expensive marketing initiatives designed to bring in net new prospects. The email blast is dead. Tags: B2B Marketing CRM Database Marketing Lead Management Lead Nurturing Marketing Automation.

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5 Types of Marketing Automation for Businesses to Consider

PureB2B

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Marketo’s most effective demand generation vehicles, as measured by cost per prospect (in Marketo parlance, prospect = in-profile lead): 3rd party email blasts and virtual trade shows. Phone contact has to play a role. Not all Web behavior is created equal.

Marketo 100
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5 Types of Marketing Automation to Consider

PureB2B

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,