Two Database Marketing Principles to Increase Email Marketing ROI
Webbiquity
MAY 28, 2014
Weekly – Sub-select the buyers of a particular kind of garment, or brand of garment, and send out a one-or-two email blast about some special offers or bundles JUST for that sub-segment. Database marketing is not just about the automated front-end, and where it lands your prospects / clients once the automation ends.
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