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Delivering Episode 2: The Evolution of the Email Industry

Litmus

In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. Subscribe to Delivering on iTunes and Spotify , or in the podcast app of your choice. Regardless of people’s reactions, the first spam message seemed to work.

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Content Strategy Ain’t Just For Large Companies

Marketing Insider Group

In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first.

Insiders

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How to Use Conversational Marketing to Get More Leads

The Empathy Marketing Blog

Meetings, phone calls, and email are still important B2B channels but how can you have immediate conversations? By using targeted messaging and intelligent chatbots to engage with leads in real-time (while they’re on your website), you can connect with people in real-time, and convert leads faster. Everybody has a podcast.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Marketing Edge podcast. There’s a tremendous gap between lead generation and sales readiness for a complex sale that can be bridged with active nurturing programs. LinkedIn Groups and Answers can give you a quick read on viewpoints. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics.

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How to Use Conversational Marketing to Get More Leads

Markempa

Meetings, phone calls, and email are still important B2B channels but how can you have immediate conversations? By using targeted messaging and intelligent chatbots to engage with leads in real-time (while they’re on your website), you can connect with people in real-time, and convert leads faster. Everybody has a podcast.

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10 steps to target and connect with potential customers effectively

Martech

You can use one or all of these tactics to fill your pipeline and grow your business no matter the time of year or the state of the economy. Check out these 11 proven tactics you can use to generate more customers for your business. You can give away your products or services or get other companies to donate prizes.

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11 Modern Technologies That Make the Case for Inbound Marketing

Hubspot

If you're relying heavily on old-school marketing tactics -- radio and TV commercials, cold calling, email spamming, direct mail, that sort of interruptive stuff -- you might be seeing a decrease in the success of your efforts. These ads, however, can often be skipped after the first few seconds. 3) Mandatory Email Unsubscribe.