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6 Email marketing templates that drive results

Sprout Social

These are all valid ways to keep in touch with customers and prospects. But there’s one method that’s stood the test of time: Email. But there’s still an issue—marketers need a more efficient way to manage their email blasts. Unfortunately, this means one person has to plan, write and monitor email campaigns.

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B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research

ViewPoint

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Does that figure depend on the type of solution? Marketing needs to do a better job of communicating on a one-to-one level and connecting what our products and services can do to make people happy.

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Content-Driven Conversations: The Future of B2B Engagement

Marketing Interactions

Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your favor. Content-Driven Conversations Rely on Nuance. This is where nuance comes in.

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Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar, The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.

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Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar, The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.

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What You Need to Know This Morning: June 5, 2013

Hubspot

A lot has happened in the last 24 hours, and not all of it has to do with people being shocked by whatever is happening with Game of Thrones. So sit back, sip your coffee, and catch up on the news. Most of these ads are the ones that pop up when you search for a product on Amazon. 1) Amazon Ad Sales Surging.

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Brand Loyalty isn’t Dead – Don’t “Buy” the Hype

Adobe Experience Cloud Blog

Consumers are supremely well informed and far more likely to investigate the retail value of products than to rely on logos.”. Your loyalty to a brand is composed of familiarity, associations, and experiences, all of which influence purchasing decisions – even when you think they don’t. Batch and blast email? Mac versus PC.

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