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Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. The last piece, of course, is analytics.

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Embracing the Age of the Customer: How to Become Customer Obsessed

Adobe Experience Cloud Blog

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When marketers don’t have access to both behavioral and demographic data, they can’t truly know their customers. The last piece, of course, is analytics.

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5 Strategies to Address New Challenges in Asset Management Marketing

Adobe Experience Cloud Blog

Consider these statistics: 64% of customers say customer experience is more important than price in buying decisions (Forrester). The challenge, of course, is achieving this level of service at scale; traditional batch and blast emails simply won’t work. 2) Facilitate Communication.

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4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Start to pick out trends in contact data - both demographic and behavioral. Most brands have at least 2-3 customer types. Who are they?

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4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Start to pick out trends in contact data - both demographic and behavioral. Most brands have at least 2-3 customer types. Who are they?

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Start to pick out trends in contact data - both demographic and behavioral. Most brands have at least 2-3 customer types. Who are they?

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” Start to pick out trends in contact data - both demographic and behavioral. Most brands have at least 2-3 customer types. Who are they?