webinars Blast Campaigns Case Study Differentiation Product 
Trade Press Services Newsletter
APRIL 4, 2024
Podcasting provides individuals and businesses with a non-intrusive way to showcase their expertise, products, and services to a receptive audience. Prepare three to four compelling stories related to your expertise, along with a couple of case studies highlighting your successes or lessons learned,” says Corcoran.
Tiecas
MARCH 21, 2024
Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Need proof?
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Everything Technology Marketing
APRIL 8, 2010
In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. Make sure your content is problem and solution focused and doesn’t only talk about your product.
The Empathy Marketing Blog
JANUARY 30, 2020
And it’s not because we have some secret, but our secret has been we’ve used our own product and really made conversations the center of our business. We had enough stuff to say and enough case studies and examples and methodologies and playbooks and blueprints, and all that stuff. It’s time to write the book.”.
Markempa
JANUARY 30, 2019
And it’s not because we have some secret, but our secret has been we’ve used our own product and really made conversations the center of our business. We had enough stuff to say and enough case studies and examples and methodologies and playbooks and blueprints, and all that stuff. It’s time to write the book.”
Single Grain
MAY 12, 2020
Many marketers believe that it's easier to produce blogs, case studies and even white papers. Product Review. What you need to realize is that not all video content has to be an Oscar-worthy production. And yet, despite the obvious potential of video marketing, a lot of companies are still sitting on the sidelines.
markempa
AUGUST 16, 2016
Well, we’ve got executives that are on the team, we’ve got the product managers that are on the team, we’ve got engineers that are on the team and the customer service people who are on the team. And also being able not to send through a blast cannon of your marketing automation or email system, the same message to everybody.
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