Remove benchmark census
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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

To evaluate the potential quality of a dataset, compare the number of contacts or accounts from a provider against government census or population reports. Ask providers how they can help you meet that benchmark. Quantity is more a numbers game. For outbound marketing, you probably want to maintain email bounce rates between 1–5%.

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14 Tools & Resources for Conducting Market Research

Hubspot

Consider this: Only 3% of consumer packaged goods exceed the sales goal benchmark of a successful launch. census data. Business Dynamics Statistics takes census data and allows you see economic data on job creation, startups and shutdowns, business openings, expansions, and closures. 3) County Business and Demographics.

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The Ultimate List of 2012 Email Marketing Stats

Hubspot

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Email Performance Trends. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Informz 2012 Email Marketing Benchmarks Report ) Tweet This Stat. year over year.

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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

US Census Data , available for free, can be a valuable resource for understanding the composition of populations on a very targeted local level. It’s worth downloading their recent 2012 Digital Marketer: Benchmark and Trend Report. It’s useful information if you’re marketing to Millennials.

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2021 Contently Report: What Buyers Want From Content Marketing

Contently

Census data for attributes including: age, gender, region, and income. Contently head of marketing Joe Lazauskas recently crowned social impact storytelling “ the hottest content trend ” of 2021, and for good reason. Methodology & Key Findings. The sample size was proportioned based on U.S. Results & Analysis.