B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace
Zoominfo
JUNE 27, 2022
To evaluate the potential quality of a dataset, compare the number of contacts or accounts from a provider against government census or population reports. Ask providers how they can help you meet that benchmark. Quantity is more a numbers game. For outbound marketing, you probably want to maintain email bounce rates between 1–5%.
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