Envy

JULY 19, 2022

A common question we are asked by B2B startups is “Should we use a freemium business model for our application?”. For example, data from Databox shows that less than 10% of users ever convert to the premium version , leaving a 90% attrition rate. See how you can crack startup marketing.

Lead Ranking 118

Lead Ranking Word of Mouth Business Burn Rate 118

accelerate agency

FEBRUARY 14, 2023

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage? as of 2022.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage? as of 2022.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Envy

AUGUST 22, 2019

They need to know which KPIs to track, how much they should be spending, and the marketing benchmarks against which to assess their success and calculate when it’s necessary to adjust their campaigns. So we made it our mission to get marketers the answers to their burning questions. Conversion Rate (CVR). A CTR of 2.2%

Lead Ranking 84

Lead Ranking Marketing Qualified Leads Advertising Benchmark Cost per Lead 84

Outgrow

SEPTEMBER 15, 2022

Lessons learned from over half a decade of startup experience. Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response. That’s a good rate. And I think again, this does apply to early-stage startups. The state of brand storytelling in the early 2000s.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

LeanData

MAY 16, 2016

When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. So it’s no wonder that tech startups are cutting back on perks and tightening belts. It’s hardly armageddon that startups are being forced to focus more on generating revenue. High rents.

Startups 45

Startups Burn Rate Trade Show Paid Search Agency 45

LeanData

MAY 16, 2016

When tech startup Appthority was looking for new office space early last year, Domingo Guerra suffered a bad case of sticker shock. So it’s no wonder that tech startups are cutting back on perks and tightening belts. It’s hardly armageddon that startups are being forced to focus more on generating revenue. High rents.

Startups 40

Startups Burn Rate Trade Show Paid Search Agency 40