Marketing Insider Group

MARCH 4, 2020

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 266

Enterprise Management Paid Search Agency Examples Advertising Agencies 266

Content Standard

AUGUST 29, 2016

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” But in 2016, a more appropriate question may be: what isn’t content marketing? There are many others.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

SnapApp

DECEMBER 4, 2017

With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Single Grain

JULY 7, 2023

This also allows them to access expertise in areas such as tax planning and financial analysis that can help improve their financial management. Marketing and Advertising: With the rise of digital marketing, more businesses are outsourcing their marketing and advertising efforts.

Advertising Agencies 52

Advertising Agencies Paid Content Advertising Advertisements 52

Hinge Marketing

JANUARY 7, 2019

In this post, we will review the role of digital marketing in professional services firms’ growth plans and suggest an approach to develop a winning digital strategy for your firm. Digital Marketing Strategy Defined. Digital Marketing Strategy vs. Digital Marketing Techniques. Start with your business goals.

Marketing Budget 107

Marketing Budget Work Management Marketing Automation Services Marketing Management 107

Scoop.it

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. Use scarcity and create a sense of urgency.

Paid Content 92

Paid Content Content Marketing Planning Content 92

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. No stack of case studies or conference road trips will do it, either. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 128

Social Media Media Paid Search Agency Budget Programs 128

Top Rank Marketing

JULY 24, 2024

As someone who’s been working in the field for more than a decade, I can tell you first-hand: content marketing is in a constant state of change. Content has been accumulating online for 30 years now. 28 B2B content marketing stats to guide your strategy All of the below stats have been vetted for legitimacy and timeliness.

Stats 87

Stats Marketing Budget Top of Funnel B2B Marketing 87

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Delivering Content-Centric Marketing at Scale. That was 2008.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). LinkedIn is a close second with 89% of marketers using it.

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Single Grain

JULY 3, 2019

If you aren’t sold on the importance of branded keywords, check out a study that Tom Capper did on Moz’s blog about links (a huge factor in domain authority) versus brand awareness: Capper states: “Here’s the main story: branded search volume is better correlated with rankings than Domain Authority is.”. Click To Tweet .

Keywords 91

Keywords SEO Branding Brand Identity 91

Valasys

NOVEMBER 5, 2018

Testimonials and case studies. Content marketing and SEO need to go hand-in-hand and it is due to this businesses are making blogs a priority. Gated Content. As much as 80% of B2B content marketing assets are gated. Account Based Marketing (ABM). Event Marketing. Pay-Per-Click (PPC).

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. More simply, content turns brands into thought leaders. Lack of integration across marketing (58%).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Vidyard

FEBRUARY 2, 2021

Contents 1. Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Vidyard

SEPTEMBER 23, 2021

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Do Your Research and Plan What You Want to Say 4. Account-Based Marketing Strategies 5.4 Share Your Creation 5. Create Your Video for Sales Rollout Plan 1.1 Video Length Statistics 2.4

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65