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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. One key feature of static in-game ads is that once it has been added to the game, it cannot be changed.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. One key feature of static in-game ads is that once it has been added to the game, it cannot be changed.

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Digital Audio Advertising: Everything You Need to Know

Digilant

In contrast to traditional radio—which is regionally limited and features fixed programming and minimal listener control—digital audio offers a globally accessible, customizable, and interactive listening experience via the internet. Publisher Type: On-demand, podcast, etc. Genre: News and talk, rock, top 40 hits, pop, jazz, etc.

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Digital Audio Advertising: Everything You Need to Know

Digilant

In contrast to traditional radio—which is regionally limited and features fixed programming and minimal listener control—digital audio offers a globally accessible, customizable, and interactive listening experience via the internet. Publisher Type: On-demand, podcast, etc. Genre: News and talk, rock, top 40 hits, pop, jazz, etc.

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Digital Audio Advertising: Everything You Need to Know

Digilant

In contrast to traditional radio—which is regionally limited and features fixed programming and minimal listener control—digital audio offers a globally accessible, customizable, and interactive listening experience via the internet. Publisher Type: On-demand, podcast, etc. Genre: News and talk, rock, top 40 hits, pop, jazz, etc.

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Programmatic Advertising: What You Need To Know

Digilant

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. What Does Programmatic Advertising Look Like?

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Programmatic Advertising: What You Need To Know

Digilant

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. What Does Programmatic Advertising Look Like?