Online Display Advertising, Targeting, and Capturing Leads
NuSpark Consulting
SEPTEMBER 9, 2012
. • Cost models- CPM, CPA, CPL. Ad units and rich media. If budget allows, display should be part of an integrated marketing plan. When audiences visit your website or landing pages, there’s a huge opportunity to send display banners to prospects that abandon carts or fail to convert with another enticing message.
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