Top 12 Programmatic Advertising Trends for 2020 and Beyond
NOVEMBER 5, 2019
Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. Advertisers can expect more from their budgets, as programmatic in DOOH will allow targeted audience planning and buying, with increased efficiency, brand safety and measurement. The cellular bandwidth landscape is expecting a boost with the commercial launch of the 5 th generation of cellular mobile communications i.e. 5G.