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TV Is Going Away (Or Not)

Rain: The Growth Agency

Telling people you work in TV advertising can be exasperating. Since 2012, about 6 million households have cut the cord to cable and satellite TV. So, if you advertise anything at a slight premium, TV may actually be getting more efficient. Digital forms of TV are shifting entertainment consumption to mobile devices (or not).

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Home Is Where The Marketing Edge Is

Martech Advisor

People benefit from having computing power closer to them on these digital end points for three main reasons: faster mobile Internet speeds, more bandwidth for connecting more sensors and smart devices simultaneously, and more responsive machines. ” I Want It Now.

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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Programmatic advertising is on a disruptive ride with new technologies such as artificial intelligence, machine learning, voice search and digital OOH attracting most advertisers. AI in programmatic advertising. AI based programmatic advertising has captured the attention of advertisers significantly over the last two years.

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Live Video Marketing: Do?s, Don?ts and Experts? Tips From the Field

ClearVoice

Bio: As the former Chief Technology Officer of one of the first fully-remote internet startups, Jeff developed the technology for and participated in one of the first mobile and streamed internet reality shows. What’s changed is the technology, where enormous amounts of video data travel through broad bandwidths. Expert: Jeff Nappi.

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A Shortish History of Online Video

Vidyard

What were some of the key milestones that got us to where we are now — a world where Facebook’s CEO believes video will be as big as mobile phones in how we communicate, and Cisco conservatively estimates that up to 80% of the internet’s traffic will be video by 2020. We believe in the power of online video, but where did online video begin?