Metadata
APRIL 8, 2024
I used Metadata for the first time in 2021 when I worked at Armorblox (now a part of Cisco), and it instantly made me a better B2B marketer. Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. I was instantly hooked. With Metadata, our CPL dropped to about $50.
Lenny's Newsletter
SEPTEMBER 12, 2023
I interviewed more than 20 of today’s most successful B2B founders, and from their stories, I’ve found: A simple framework for moving closer to PMF Signs that you’re approaching PMF How long it should take you to find PMF Advice for what to do if you aren’t finding PMF Let’s get into it. Art by Natalie Harney.
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Lenny's Newsletter
SEPTEMBER 5, 2023
In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Art by Natalie Harney. Let’s jump right into it. That’s why they work. But it worked.”
Mereo
MAY 4, 2023
Pricing a B2B solution is complex. People are quick to debate pricing models and numbers. The leading B2B organizations do not leave pricing up to chance. They treat pricing as an art and science. WHO IS IN CHARGE OF PRICING? What should the value this solution provides cost a buyer?
Mereo
MAY 11, 2023
Rather than assign an ambiguous, arbitrary cost to their subscription services, they recognized that pricing was key for both their organization’s and their buyers’ long-term success. Pricing can be a highly debatable, emotional subject, both internally and externally,” Minda Marshall, VP of Business Development, said.
Mereo
MAY 18, 2023
I recently shared the key elements that make for an effective pricing strategy and who should be leading this. Yet actually taking the steps toward creating an effective pricing strategy can be daunting. 6 KEY PRICING INPUTS TO GATHER Before any decisions start to form, your team needs the right input and data to inform them.
Mereo
MAY 25, 2023
Previously we laid the groundwork for an effective pricing strategy , setting goals and gathering key inputs. Now it is time to take the final steps toward your ultimate pricing power. Pricing affects external AND internal behaviors. The issue becomes how your pricing model affects your sales team compensation plan.
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