ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In the words of Scott Emmons, former Head of the Innovation Lab: We were looking for a way to improve the capabilities and effectiveness of our online chat agent. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Vidyard

APRIL 17, 2015

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. I was just making content that met what people needed.”

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

LEADership

SEPTEMBER 15, 2015

“We’ve done a really good job of developing an awareness of our brand. A vast majority of the general public confuses Aon with being a consumer insurance provider, when in reality it is a B2B risk advisory company that guides its clients on improving their internal insurance practices. Having a globally established brand is important.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. B2B and B2C have something in common: they are both P2P.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

Directive Agency

JUNE 24, 2019

Each and every week, from now on, I’ll be shouting out one of our new reviewers by name on the podcast. Cyrus Shepard : No bracket, I don’t even know who the good teams are. Well, we met with the growth team of Facebook. Just a reminder to please leave an honest review for the Yours in Marketing Podcast.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Each and every week, from now on, I’ll be shouting out one of our new reviewers by name on the podcast. Cyrus Shepard : No bracket, I don’t even know who the good teams are. Well, we met with the growth team of Facebook. Just a reminder to please leave an honest review for the Yours in Marketing Podcast.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Sprout Social

JUNE 27, 2023

Bob Wolfley has worn many hats: Content creator. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. It was my first piece of video content too.

Marketing AI 92

Marketing AI Creativity Burn Rate B2B Thought Leadership 92

Marketing Insider Group

JANUARY 2, 2013

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. B2B customers today use an average of 7.6 10 Steps to a Building a Successful Content Marketing Strategy.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. Actually, the B2B market is about twice as large, according to Forrester.

Enterprise Management 235

Enterprise Management Work Management Marketing Management B2B Marketing 235

Directive Agency

JULY 8, 2019

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. I’ve been involved with the team for about 10 years.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40