Content4Demand

OCTOBER 27, 2021

Stacy Greiner, CMO at Dun & Bradstreet, knows her stuff when it comes to applying actionable insight to business strategies. She believes that intent data lays the groundwork for B2B marketers to understand their target audiences’ needs, behaviors and preferences. Painting a Different Picture of Needs & Preferences.

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Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Intent Data Forecasting Intent Spending 40

Aberdeen

JANUARY 2, 2019

The solution must take a “wide capture” approach — one which leverages big data analytics, natural language processing (NLP) and machine learning (ML) to detect buyer intent signals across tens of thousands of technical, business, and industry publications. The post Is Your Intent Solution Detecting Buyers or Bots?

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Aberdeen

JANUARY 24, 2019

The smartest human minds cannot compute the massive volumes of buyer intent signals that are captured by algorithms today, and for that reason, my response to Kucera’s earnest questions is: Analytics, and predictive analytics, too. Target messages at targeted buyer intent signalers. I will not dispute that.

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Aberdeen

JANUARY 23, 2019

Fit, Intent, Opportunity. This article explores targeting prospects with the right fit and the right purchase intent. Check out the article to explore how a startup should use fit data, intent data, and opportunity data to narrow their audience to prospects projecting the right fit, opportunity, and intent signals.

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Aberdeen

DECEMBER 27, 2018

It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models. Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem.

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Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. This Marketing Daily column explores B2B marketing spend projections for 2019.

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Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Aberdeen

JANUARY 30, 2019

Those organizations would do well to hold off on self-led expeditions into the data-rich land of buyer intent signals , because there’s not only a lot of ground to cover, but a lot to get wrong if you’re going off intuition or gut feel. When a business user is conducting active research on the web, they emit buyer intent signals.

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Aberdeen

JANUARY 30, 2019

Those organizations would do well to hold off on self-led expeditions into the data-rich land of buyer intent signals , because there’s not only a lot of ground to cover, but a lot to get wrong if you’re going off intuition or gut feel. When a business user is conducting active research on the web, they emit buyer intent signals.

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Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. According to Awasthi, the key to successful ABM is the ability to capture buyer intent data across the entirety of a target account. Alexa, Parse my B2B Intent Data.

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Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. We also provide the intent data itself and the context, too.

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Aberdeen

JANUARY 22, 2019

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. A leading provider of B2B intent data, Bombora relies on a data co-op to track content consumption behavior of B2B buyers.

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Aberdeen

FEBRUARY 8, 2019

You might remember DiscoverOrg from our Who’s Who in Intent Data roundup, and you may know ZoomInfo as another provider of B2B data. Both firms offer B2B intelligence platforms for Sales, Marketing, and Recruiting organizations. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Aberdeen

FEBRUARY 6, 2019

In B2B marketing and advertising, goals are all about identifying the right audience, the right time to engage them, and the right approach to the engagement. Job titles at B2B organizations are becoming more disparate and meaningless (rather, open to interpretation) every day. Segments of Which Audiences?

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Aberdeen

FEBRUARY 6, 2019

In B2B marketing and advertising, goals are all about identifying the right audience, the right time to engage them, and the right approach to the engagement. Job titles at B2B organizations are becoming more disparate and meaningless (rather, open to interpretation) every day. Segments of Which Audiences?

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Paid Search Agency Lead Ranking Ads Allocation 40

Aberdeen

DECEMBER 21, 2018

Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals. individuals) consuming it.

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Aberdeen

JANUARY 16, 2019

In a presentation for B2B SaaS marketers , Cabane said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Can Intent Data Hyper-personalize Your 4.5B

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Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. So there’s very little effort from us.”.

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Aberdeen

FEBRUARY 7, 2019

Campbell said the company has roughly 120 seats globally, so Yellowfin relies on the insights gleaned from intent data to differentiate their marketing tactics from those of the massive enterprises. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Aberdeen

FEBRUARY 8, 2019

Grant pointed to the sheer volume of marketing solution vendor websites touting their AI, machine learning, and predictive analytics-fueled martech that promises to enable clients to identify intent from intent signals and / or use those signals to personalize messaging. “If

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The ABM Agency

APRIL 30, 2023

As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Rather than attempting to acquire as many prospects as possible, Account Based Marketing (ABM) is a B2B marketing strategy that seeks to identify and engage high-value accounts with tailored campaigns. Conclusion 1.

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Aberdeen

JANUARY 11, 2019

Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernable buyer intent signals. In addition to those intent signals, this data also reveals macro-level trends in the relative interest level for B2B technology.

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Aberdeen

FEBRUARY 6, 2019

hoping one of your messages connects with your buyer at the right moment of intent, with the right content to engage them. Best-in-Class intent analysis, on the other hand, takes a more comprehensive and enlightened approach. By measuring the recent cadence and density of intent signals, an intent score is produced.

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