Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Don’t Ram Your Way onto the Airwaves.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Don’t Ram Your Way onto the Airwaves.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. Industry Activity.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. This Marketing Daily column explores B2B marketing spend projections for 2019.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

Intent Data 40

Intent Data Purchase Intent Purchase Intent 40

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

Intent Data 40

Intent Data Purchase Intent Purchase Intent 40

Aberdeen

FEBRUARY 1, 2019

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data.

Intent Data 40

Intent Data Purchase Intent Purchase Intent 40

Aberdeen

JANUARY 30, 2019

“In the absence of information, decisions are made based primarily on intuition and gut feel, or worse yet, bad data,” according to Brink. Buyer Intent Data Governance. Effective data governance shouldn’t stop at the traditional sense of an enterprise data set.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 30, 2019

“In the absence of information, decisions are made based primarily on intuition and gut feel, or worse yet, bad data,” according to Brink. Buyer Intent Data Governance. Effective data governance shouldn’t stop at the traditional sense of an enterprise data set.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Lattice (Lattice Engines).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Aberdeen

JANUARY 25, 2019

In other words, this video tells the story of how a tech firm transformed their fast and loose content marketing initiatives into an intelligent, targeted strategy informed by intent data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Buyer Intent 40

Buyer Intent Intent Data Top of Funnel Intent 40

Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. According to Awasthi, the key to successful ABM is the ability to capture buyer intent data across the entirety of a target account. Alexa, Parse my B2B Intent Data.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. I will not dispute that.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

FEBRUARY 8, 2019

This week’s roundup of headlines in the intent data space explores Bill Gates predictions from 1999, a merger and acquisition, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential. . You Heard It from Bill Gates First.

Intent Data 40

Intent Data Intent Zoominfo Intent Signal 40

Aberdeen

JANUARY 16, 2019

In a presentation for B2B SaaS marketers , Cabane said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. Hyper-personalization with Buyer Intent Data. Where does that leave us? The homepage is a channel, just like email, so Cabane personalized it, too.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

DECEMBER 21, 2018

Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals. individuals) consuming it.

Intent Data 45

Intent Data Marketing AI Intent Intent Signal 45

Aberdeen

FEBRUARY 5, 2020

More and more, big data analytics solutions are becoming the answer. Except the promises of big data solutions aren’t necessarily a silver-bullet solution for marketers. The question isn’t whether or not you can have too much data—it’s whether or not you can have too much bad data. And that’s where intent data comes in.

Intent Data 78

Intent Data Buyer's Journey Paid Search Agency Intent 78

Aberdeen

JANUARY 24, 2019

That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Prospective buyers emit signals of their purchase intent. Furthermore, we apply machine learning to all of that to predict purchase intent.

Intent Signal 40

Intent Signal Buyer Intent Intent Purchase Intent 40

Aberdeen

FEBRUARY 7, 2019

In this video, taken at TechTarget’s 2018 ROI Summit in London, panelists discussed how intent data enables alignment between Marketing and Sales organizations, which leads to more wins in the pipeline. Intent data intelligence helped Mitel segment their audience around those emerging cloud-based themes.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Intent Data 40

Aberdeen

MARCH 5, 2019

Randy Frisch is CMO and Co-Founder at Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences for demand generation, ABM, content marketing, and sales enablement at scale. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Business 40

Business Purchase Intent Demand Generation Account Based Marketing 40

Aberdeen

JANUARY 28, 2019

Many B2B Marketing and Sales organizations have already implemented some level of AI to optimize their activities, including personalization of the buyer’s journey. But according to a blog post by Nida Chughtai, 2019 is the year AI for B2B marketing and sales will explode. Augment Marketing Activities with AI.

Intent Signal 40

Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles 40

Engagio

NOVEMBER 8, 2018

When I asked John Steinert , CMO of TechTarget , “how do you go from lead-based marketing to Account Based Marketing?” And to help us answer that question, I have John Steinert, the CMO at TechTarget. Let’s leverage the talent, let’s change the KPIs, let’s give them some great intent data.

Account Based Marketing 95

Account Based Marketing Lead Ranking Leads Lead 95

Aberdeen

DECEMBER 6, 2018

Maybe you know Aberdeen as a research firm and are surprised we acquired an intent data company? Well, here’s why we did it: B2B marketing is undergoing a fundamental change as buyer journeys are now primarily online, and massive new data streams become available to improve the performance of marketing and sales.

Intent Data 40

Intent Data Purchase Intent Intent Buyer's Journey 40

Aberdeen

JANUARY 16, 2019

Marketers need context to determine whether a visitor to their website has intent to purchase and is the right fit to be considered a quality lead. Buyer Intent Data Must be a Good Fit. Buyer intent data is the fuel that keeps the many moving parts of the marketing automation system feeding sales funnels.

Buyer Intent 40

Buyer Intent Intent Sales Qualified Leads Intent Data 40

Aberdeen

FEBRUARY 13, 2019

A story about a tech company improving their customer acquisition metrics through the strategic use of data is a happy ending that B2B marketers and sales reps, and probably not many other folks, enjoy reading. Do you have a similarly exciting intent data-driven success story? Let me know.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. B2B buying decisions are rarely made by one individual which now requires marketers to influence a wide group of stakeholders. Firmographic data. First-party data. This is your data in your CRM.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. B2B buying decisions are rarely made by one individual which now requires marketers to influence a wide group of stakeholders. Firmographic data. First-party data. This is your data in your CRM.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Aberdeen

JANUARY 2, 2019

A “focused capture” approach — which detects intent signals only on a fixed, “in-context” set of publications — will generate far too few signals to allow for proper identification of fraudulent devices. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent 49

Intent Intent Signal Buyer Intent Intent Data 49

Aberdeen

DECEMBER 10, 2018

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Wouldn’t it be easier to sell to them if you already knew who they were , what they thought of you , and what they thought of your competitors ? Good news – It is now possible to know this, with up to 91% accuracy.

Advertisements 49

Advertisements Advertising Intent Data Purchase Intent 49

Aberdeen

DECEMBER 13, 2018

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post B2B First Mover Advantage Using Buyer Intent Data appeared first on Aberdeen. Good news – It is now possible to know this, with up to 91% accuracy.

First-Mover Advantage 9

First-Mover Advantage Buyer Intent Intent Data Intent 9

Aberdeen

FEBRUARY 5, 2019

Intent data , as we have shown repeatedly with clients, can be used as a diagnostic tool. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Data Discovery through Data Visualization appeared first on Aberdeen.

Intent Data 45

Intent Data Purchase Intent Intent B2B Sales 45

Aberdeen

DECEMBER 20, 2018

The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Signal 49

Intent Signal Buyer Intent Intent Intent Data 49

Aberdeen

JANUARY 4, 2019

Any third-party lead gen programs and data you may be getting on a regular basis. And that, my friends, is the point: external behavioral buyer intent data, combined with your first-party data, will outperform a Target Account List any day of the week. Good news – It is now possible to know this, with up to 91% accuracy.

Demand Generation 45

Demand Generation Account Based Marketing ABM Intent Data 45

Aberdeen

JANUARY 3, 2019

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Anatomy of an Intent Qualified Opportunity (IQO) appeared first on Aberdeen. Good news – It is now possible to know this, with up to 91% accuracy.

High Quality Lead 40

High Quality Lead Intent Buyer Intent Buyer's Journey 40

Aberdeen

FEBRUARY 5, 2019

Intent data , as we have shown repeatedly with clients, can be used as a diagnostic tool. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Data Discovery through Data Visualization appeared first on Aberdeen.

Intent Data 40

Intent Data Purchase Intent Intent B2B Sales 40

Aberdeen

FEBRUARY 6, 2019

In B2B marketing and advertising, goals are all about identifying the right audience, the right time to engage them, and the right approach to the engagement. With the right data sources, job titles can be mapped from within data sets, but a verified job title does not guarantee a win. Segments of Which Audiences?

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40