Valasys

MAY 28, 2019

One of the primary goals for B2B marketers is sending the right message to the right people at the right time using the right channel. Marketers now, have more information than ever before when it comes to their buyer-persona. Such a situation can prove to be detrimental both to the customers & the B2B organization at large.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

Strategic-IC

NOVEMBER 21, 2018

Should you consider programmatic in B2B? We look at what programmatic is, how it works and key B2B considerations. As almost two-thirds (63%) of B2B marketers plan to increase their spend on programmatic advertising in 2018, adoption of programmatic in B2B is advancing and programmatic is becoming an innovative opportunity.

Advertisements 75

Advertisements Advertising Work Management Intent Data 75

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. Thus, mobile marketing is an important tool for B2B marketers. Almost everyone these days is familiar with common SoLoMo tools like Foursquare, AroundMe, Yelp & Groupon.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

JUNE 12, 2019

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. The cognitive functions of machines are leveraged by B2B marketers in pre-cognitive marketing, delineating a paradigm shift in conventional realms of digital marketing as we know it, for good.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

AUGUST 2, 2019

The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data. Email Marketing is Here to Stay: .

Marketing AI 40

Marketing AI Enterprise Management B2B Marketing Trends 40

Valasys

JUNE 4, 2019

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. This is where the concept of “dynamic content” strategy is pragmatic & comes handy.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. B2B marketing has evolved.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

NOVEMBER 15, 2019

The B2B buyers often are bump into the question How to find the target audience? According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. The following ways can help the B2B marketers to excel at customer experience management (CXM): 1.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Content4Demand

JULY 28, 2021

Buyer personas are critical tools that allow us to create B2B marketing content that speaks directly to the wants and needs of the right people at the right time. Which of these personas do you want to target? Which of these personas do you want to target? Buyer personas are no place for idealism.

Buyer Personas 112

Buyer Personas Psychographics Tips Resource Management 112

PureB2B

FEBRUARY 9, 2022

A well-crafted buyer persona allows you to determine the demographics and psychographics of the people you want to reach out to with your campaigns. A survey conducted by Demand Gen Report states that 48% of B2B marketers believe webinars are the most valuable content format in the mid-stage of the buyer journey.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Top of Funnel 48

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on Everybody Loves a Personalized Email.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

AUGUST 6, 2019

Prelude: B2B marketing is an ever-evolving field. As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. Isn’t B2B marketing tough? Well, it is. Definitely not.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

SalesIntel

SEPTEMBER 21, 2021

For example, you may use Buyer Intent Data to discover what topics leads are researching. To define the target segmentation, marketers have traditionally relied on diverse data, such as demographic, psychographic, and behavioral data. However, not all types of data will work in this situation.

Sales Qualified Leads 52

Sales Qualified Leads Tactics Marketing Automation Services Lead Ranking 52

Unbound B2B

JANUARY 11, 2023

Quick Summary: The best B2B sales strategy is to monitor your competitor and see where they are lacking in targeting your potential customers. Email marketing is always the best way to sell to B2B customers. B2B Social media marketing needs to be revamped in 2023. Do this before creating your B2B digital content.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

SalesIntel

APRIL 11, 2024

To avoid this, many businesses prefer to invest in sales intelligence products such as SalesIntel , which help automate the focused B2B lead creation process and increase the targeted lead database. Step 3: Segment Your Listings Creating buyer personas and segmenting your prospecting lists will be highly beneficial.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

To avoid this, many businesses prefer to invest in sales intelligence products such as SalesIntel , which help automate the focused B2B lead creation process and increase the targeted lead database. Step 3: Segment Your Listings Creating buyer personas and segmenting your prospecting lists will be highly beneficial.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Valasys

AUGUST 26, 2019

When it comes to B2B marketing nothing is stagnant, things are fast-paced & dynamic & immobility is synonymous to some serious incongruences in marketing strategies opted for. However, in an era of fiercely evolving B2B technologies, mere money-making isn’t sufficient. Ways to Architect an Impactful Content Strategy.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 15, 2019

The landscape of B2B has changed a lot particularly after the dawn of digitization. No matter how targeted the campaigns are, it is always absolutely essential for the B2B marketers to have clutter-free, well designed & tactically split-tested landing page designs.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Valasys

JULY 22, 2019

The backdrop of B2B marketing has now evolved & companies have started brainstorming about the swathe of their digital footprints, left on several platforms at web, which are utilized in creating hyper-targeted advertisements or campaigns to attract, engage & convert their potential buyers.

Enterprise Management 53

Enterprise Management Work Management B2B Marketing Marketing Management 53

Valasys

JANUARY 24, 2020

Defining Your Buyer Persona & Figuring out Their Pain-Points: The very inception of Content marketing starts with understanding the niche. Marketers need to research their niche & accordingly, figure-out their ideal personas. Read more on 5 Ways to Repurpose Content in B2B Marketing.

Efficiency 52

Efficiency Content Psychographics Work Management 52

SalesIntel

AUGUST 25, 2022

This is what buyer personas are all about. . If you want to cut down the time executing a survey, you can partner with a reliable B2B data partner who can provide deeper insights into your prospects. Choosing the right B2B data provider takes time as you need multiple discussions to evaluate the alternatives.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Template Lead Scoring 52